Israel’s Most Expensive Real Estate Deals in 2025: Luxury Apartment on Rothschild Sold for NIS 51 Million

A luxury apartment sale on Rothschild Boulevard has ranked among the most expensive residential transactions of the year. The apartment measures 313 square meters and is located on the 35th floor of the Rothschild 10 tower, developed by Tidhar, the Weiss Group, and Ziv Aviram. The first 10 floors of the tower will operate as a hotel, the floors above will include 55 residential apartments, and the ground floor will feature commercial space, restaurants, and cafés. At the same time, Prashkovsky reported today (Monday) the sale of an apartment for NIS 11 million adjacent to Yarkon Park.

By Dror Nir Castel, Nadlan Center

An apartment in the luxury Rothschild 10 tower, developed by Tidhar, the Weiss Group, and Ziv Aviram in central Tel Aviv, was purchased several months ago for NIS 51 million, according to data from the Israel Tax Authority. The apartment, measuring 313 square meters, is located on the 35th floor out of 42 and includes parking for two vehicles. The transaction was signed in June of this year. This luxury apartment sale stands out as one of the most significant deals recorded in 2025.

The Rothschild 10 project in Tel Aviv is a prestigious mixed-use real estate development combining residential, hotel, and commercial uses. The project is located in the city’s “Golden Triangle,” at the intersection of Rothschild Boulevard, Herzl Street, and Lilienblum Street. The first 10 floors of the tower will be used as a hotel operated by the international luxury brand Six Senses, which is expected to include approximately 140 rooms. The hotel is planned to open toward the end of the year or in 2026. The floors above the hotel will include 55 residential apartments, while the ground floor will feature commercial areas, restaurants, and cafés.

The project also includes five historic buildings dating back to 1909, among the first homes in the Ahuzat Bayit neighborhood. These buildings have been integrated into the tower base and will serve as part of the hotel and commercial spaces. The tower’s architect is Rani Ziss, interior design was led by Orly Shrem, and the conservation architects are Amnon Bar-Or and Tal Gazit Architects. The project is currently in advanced stages of construction and marketing, with occupancy expected in the near future.

Although this is the most expensive apartment transaction reported this year by the Israel Tax Authority, Channel 12 reported in October that a foreign resident purchased a 600-square-meter apartment in the same project for NIS 106 million. The only transaction reported this year at a higher price was the purchase of a villa—a preserved building on Chovevei Zion Street in Jerusalem’s Talbiya neighborhood—for NIS 79 million.

The villa was purchased by Canadian toy tycoon Ronnen Harary, founder and controlling shareholder of Spin Master, a toy and media empire valued at USD 1.5 billion and traded on the Toronto Stock Exchange. The company is responsible for the Paw Patrol brand, which includes an animated series, toys, and a recently released film, as well as Bakugan, Hatchimals, and Air Hogs. Harary also introduced the “Mr. Potato Head” concept to Canada.

On Rothschild, another luxury apartment sale was completed this year in July—a four-room apartment on the 27th floor, measuring 170 square meters, sold for NIS 29 million. This apartment is currently registered under the name of Fandom Ltd., owned by the Weiss brothers and developer Roni Ben Yosef. In September 2024, a five-room apartment measuring 332 square meters on the 32nd floor was sold at a declared price of NIS 49 million. Another apartment in the project was sold in December 2024 for NIS 31.11 million—a four-room apartment measuring 168 square meters on the 26th floor.

Meanwhile, Prashkovsky reported a transaction in its Hagada project in Tel Aviv. The company signed a contract to sell a mini-penthouse in a first-line location adjacent to Yarkon Park for NIS 10.8 million. The mini-penthouse is located on the seventh floor and comprises four rooms totaling 112 square meters, a 69-square-meter terrace, two private parking spaces, and a storage room. As part of the project, two buildings at 68–70 Bnei Dan Street in Tel Aviv, containing 55 apartments, were evacuated and demolished. The company is currently constructing a project comprising four seven-story buildings totaling 106 apartments.

Tidhar stated that it does not provide details regarding transactions or clients.